1. Define your Goal : If you want to make your participation a success, First define the purpose of coming to that particular show. It can be either a Product Launch or Promoting your Products.

2. Choose The Right Show : Take time to decide whether that particular show will bring people who are most likely to go for your product. This ensures Return On Investment.

3. Market Your Presence : Make sure that prospects and customers know that you are participating in the show.

4. Prepare Questionaire : Have 3-4 engaging questions for customers/prospects. Create the Best First Impression.

5. Entice Customers : Entice your customers to leave their contact information by offering incentives.

6. Be sure to get Display Tablecloth that complements your display and represents your company’s image and colour scheme.

7. Remember 80/20 rule : Listen to your customers-80% and talk-20%

8. Avoid Sitting, Eating and drinking in the booth.

9. Above all, never be slack in follow up.